Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket. If you don't have a lot of past data or if you want to look at the bigger picture, you can also compare your ad sets to industry averages.ģ Days of World-Class Training-Zero Travel! Is one of your ads underperforming and can you identify ways to improve it?.Are you meeting or exceeding average performance metrics for your brand?.You can also compare current ad performance to past results: Does one of your ads have a CTR that's higher than average for your campaign?.How many results has your campaign generated this week?.With these metrics at your fingertips, you can answer common questions about your Instagram ad performance: Once you save the view, you can find it in the Columns drop-down menu so you can reuse the same table every time you check your Instagram ads. Then click the Save as Preset box in the lower-left corner of the window and give the table a unique name. Keep in mind you can create a separate conversion rate metric to reflect each campaign objective. You can create a formula by dividing the number of conversions by the number of clicks. Pre-Conversion Actions: The actions that lead up to the final result such as content views or adds to cartįinally, click the Create Custom Metric link to start tracking conversion rate.Post Engagement: A tally of all of the reactions, comments, and shares your campaign has received to assess interest levels and gauge sentiment.Some campaign-specific metrics to add include: ![]() To streamline campaign management, create separate custom tables for each of the Instagram objectives you target most often so you have an efficient way to evaluate any campaign. Now add metrics that offer more insight into your campaign goals. Include Instagram Campaign-Specific Metrics Cost Per Click (CPC): The average cost for every tap to your linked landing page.Click-Through Rate (CTR): A percentage that reflects how often your target audience clicks or taps through your ad versus how often they see it in their news feed.Cost Per 1,000 Impressions (CPM): The average cost of delivering your ad 1,000 times.Cost Per Result: The average cost for every objective-based result your Instagram campaign has achieved.Results: A tally of the results your campaign has generated based on the objective or optimization event you chose-such as people reached or website purchases.Next, choose which metrics to display and then drag and drop to organize them in the table. When the drop-down menu opens, scroll to the bottom and select Customize Columns. You can get started by opening your Ads Manager account and clicking the Columns button. To save time on Instagram ad analysis, creating custom tables is critical. But knowing what to look for or how to find the right data isn't always a quick or easy process. With more than a dozen pre-made tables and 100+ different advertising metrics, Facebook Ads Manager certainly provides all of the insights you need to run successful Instagram campaigns. #1: Customize Facebook Ads Manager Columns to Quickly Find What Matters In this article, you'll discover six tricks for getting more out of your Instagram advertising so you can get better results in less time and with fewer resources. Let's work together to create successful ad campaigns that deliver measurable results and a positive return on your ad spend.Want better results from your Instagram ads? Wondering how to simplify management and reporting results? ![]() I offer competitive pricing packages that are tailored to your specific business needs. Whether you're looking to increase brand awareness, drive website traffic, or boost sales, my Facebook and Instagram Ads Campaign Service can help you achieve your goals.
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